16 May 2016
7 things a Local Entrepreneur Forum can unlock
This year, four businesses pitched to the Community of Dragons. There was Iola, a start up led by Iola Weir in the theatre arts space with a vision to create local livelihoods and be catalyst for a flourishing regional arts and culture scene. There was also the very popular The Kitchen Table, an expanding sustainable catering company led by Sima Cutting, supporting local producers and raising awareness of important food system issues.
Horse and Heart is the project of Marie Franco leads this expanding horsemanship training practice offering a range of services supporting the use of horses in agriculture and health & care. And lastly, Ambios Ltd is an expanding farm and educational project led by Jack Skuse, producing organic food and serving the land-based educational needs of young people.
What’s it like to pitch your idea, your project, at a Local Entrepreneur Forum? Here’s a short podcast in which I spoke to each of those pitching just after they came off stage to ask them how it went, and what they would be leaving with that they hadn’t arrived with. As you’ll hear, Sima Cutting, in particular, was somewhat blown away by the results:
But the main thing I want to reflect on here is the LEF itself as a model, and why it could prove to be one really key piece of ‘technology’ for Transition groups, or what Jay calls a ‘killer app’. It’s an amazing thing. A community comes together to support its entrepreneurs, what compere Pete Yeo, in our podcast above, calls “community-supported investment”. It also leads to some beautiful collaborations and creative connections such as that between New Lion Brewery and Wild and Curious, as described in this podcast:
Imagine this scenario, it might sound familiar. A Transition group has been running for some time, mostly along the model of being run by volunteers, and dependent on donations, whether from local individuals, or from foundations. People are tired, they bemoan the fact that often the same people tend to turn up at things, there is little meaningful engagement with the local business community, and it proves very hard to find common ground with many other local groups. People come to events but then often don’t stick around to help. Appeals for funding don’t tend to garner much traction. Enter the Local Entrepreneur Forum.
Here are7 things that running a LEF enables you to do:
- Invite people to financially support Transition in an entirely different way: rather than always looking for donations or one-off grants, a LEF invites people to become investors on any scale that works for them, and a LEF becomes an event that generates income for those putting it on too
- Begin reimagining our financial futures: already in Totnes there are people for whom the LEF offers the potential of identifying some good local investment opportunities which enable them to reimagine what a pension is for them. Rather than investing in the stock market, an investors’ network is emerging whereby people invest in a number of emerging local enterprises, spreading risk across a series of businesses
- Engage with your local business community in a completely different way: often, a Transition group and a local business community exist in parallel with little interaction. Yet within that business community are masses of expertise and connections that Transition could really benefit from. Invite them to come, to share their knowledge and expertise, to support the next generation of innovators.
- Build bridges and partnerships: how about partnering with the Women’s Institute, your local Young Farmers, the local college? Maximise the potential a LEF offers to make some key new connections.
- Do the unexpected: I am often fond of quoting French artist Jean Dubuffet who once said “art’s best moments are when it forgets what it’s called”. I feel the same about Transition, and organising an event about encouraging new enterprises runs beautifully against being the kind of thing people expect of Transition groups, and is all the more powerful and impactful because of it
- See your community in a different way: being introduced to a range of local entrepreneurs, as well as meeting and hearing about many more through the Bee Like a Bee session, all of a sudden, you see your place in a completely different way, as more alive, creative and passionate than you may previously have thought.
- Celebrate!: a LEF is a hugely celebratory event, generating great passion, enthusiasm and energy. Every Transition group needs a bit of that from time to time.
If you’d like to put on a Local Entrepreneur Forum, find out more here.