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11 Aug 2009

Transition Movie – “In Transition 1.0” – release schedule and prices

NOTE: This post has been drafted up by me, Ben Brangwyn (, while Rob’s on holiday.

Actually, I’m trying to be on holiday too, but had the misfortune of going somewhere that has a reliable broadband connection. InTransitionComingSoon

For those people who have seen this movie in one of its previews, you’ll know it’s something a bit special. For those of us who had the good fortune to be involved in it (submitting footage, trying out our best “inscrutable Brad Pitt smile” in the trailer, getting the money together, giving feedback to make it better, making chamomile tea for the director), there’s more than just a little emotion tied up in this production and some high hopes in terms of who it’ll reach and how it’ll affect them. The purpose of this post is to provide the timeline for rolling out the movie for group viewings and beyond, and to state the costs for the group viewing licence. Rob’s earlier post about the rollout cited 9-Sept-09 as a key date for showings. Feedback from groups indicate that while some can make that date, others already have something planned for that period or are unable to set it up without more notice. For that reason, we’re not going to be pushing a mass viewing (a la Age Of Stupid) for 9-Sept-09. Feel free to arrange a viewing at a time that suits you, on a day when the swankiest joint in town is available, or when the Chief Exec of the local council can make it, or on a night that Buffy isn’t on the box.


Rollout dates

  • Available for purchase for group viewings: as of 10-Aug-09 – pricing below
  • Available for download on “pay what you think it’s worth” basis: 1-Dec-09 – “home showings only” licence
  • Available as a beautifully packaged limited edition 2 disc DVD of the film containing loads of extras, out-takes, some of those clips on YouTube that people like but don’t have good quality versions of, talks, and assorted other Transition film stuff, comprising a real Transition activists resource: 1-Dec-09 – “home showings only” licence, price not yet finalised


Group viewing licence costs

The amounts cited here include the charge for the physical DVD


Payment instructions – we’re using PayPal

Movie licence options

FYI, here’s a list of transition groups that contributed footage.

We’ll be despatching the DVD from 20-Aug-09, so expect it shortly after that date.


Group viewing licence (summary)

  • The licence noted above allows you to:
    • give an unlimited number of showings of the movie in your community to unlimited numbers of people and pets
    • charge a modest admission fee to cover costs or fundraise for a non-profit group
    • … as long as the DVD used is the original
  • This licence prohibits you from:
    • making copies of the movie
    • selling on your group viewing licence
    • broadcasting or cablecasting the movie
    • using the movie contents within another broadcast or movie

If you chose to buy a group showing licence, we’ll be asking you to send us via email your agreement to a more fully worded licence arrangement. We’re working on the words to that (slowly ‘cos everyone’s on holiday), but it’ll be ready soon.


Why we’re not giving the movie awayWarAndPeace

This movie cost quite a lot of money. Not quite up there with War & Peace with its $100 million budget and 7 years of filming, but the money needs to be earned to pay back the investors and loan sharks, and we’d like a little over as start-up funding for “In Transition 2.0”.

For those groups that are reluctant to charge for the movie (and any talks or process you set up around it), it’s important to recognise the value of what you’re showing – any individual who is moved to concentrate on building personal and community resilience as a result of viewing this will be immeasurable “wealthier” in real terms. That kind of experience is worth charging for, and certainly worth paying for.


Other things to do at the showing

Here are some suggestions from the Transition Initiative Primer:

  1. Introduce the film personally by putting it into the context of your overall hopes for your community
  2. Have everyone turn to someone they don’t know and, in turns, introduce themselves and explain what brought them to the event that night
  3. Show the movie
  4. Have everyone pair up (preferably with someone they don’t know) and do an active talking/listening exercise about their impressions of the movie (ie one talks for 3 minutes while the other listens, then they switch over). You can give direction with something like “Say what gives you cause for concern and then what gives you cause for hope about the movie”
  5. Run a Q&A on Peak Oil and/or Climate Change. Make sure you have someone there who knows what he/she is talking about – though it’s no shame to say “I don’t know, but I can find out and get back to you”.
  6. Watch out for the “I’m alone in the depths of my fear” type questions – they’re typically a cry out for counselling or connection and can paralyse a room. What can work in that situation is to acknowledge the person’s fear and then to ask in the room “if there’s anyone here who has a part of themselves that is full of fear around this, please put up your hand”. Put yours up first… and hope! Unless you’re sitting in a room full of denial, you’ll see a lot of hands shoot up. You can then explain that the Transition model has a place where people can move through their fears and into a place of action (usually handled by the “Heart and Soul” group, once it’s formed).


Any last questions…?

Please direct them to “”.

Happy viewing and transitioning. I’m off to a “pick yer own” farm for strawberries, raspberries and blackberries, and looking forward to a tasty dessert tonight – and uncharacteristically for an English summer, it’s sun cream weather. Yippeee!

Categories: General, Transition Movie

Comments are now closed on this site, please visit Rob Hopkins' blog at Transition Network to read new posts and take part in discussions.


Robert Rees
15 Aug 5:58am

Can the DVD be sent to Australia. If so, what would be the cost of mailing?

What is the running time of the movie?

We are a not for profit community group and assume that the UK pounds 110 would apply.

marcus perrin
15 Aug 10:44am

Thanks for the update Ben. These changes will defintely allow more TT’s to benefit from this terrific film. Looking forward to our first showing here in Chepstow!

17 Aug 6:43pm

Running time, around 50 mins….

Donna Jones
18 Aug 9:16pm

How about for those of us in the US? Do you have a US distributor?
Donna Jones
Sustainable Kodiak (Alaska)

Ben Brangwyn
18 Aug 10:12pm

Donna and Robert,

We have to send it from the UK. There’s a small standard cost for mailing (less than 5 bucks) and we’ll soak up any difference for international mailings. Just too difficult to set up variable postage costs within Paypal in the short space of time we had.

Hope that helps. Ben Brangwyn.

Glen Elliott
19 Aug 1:20pm

Based on the Doom: Solution ratio detailed in the Transition Initiatives Primer, how do you rate this film? I’m assuming it has a high solution rating but what sort of scene setting does the film do?
Just wondering if its worth showing something like EoS first to introduce the basic concepts of peak oil to an uninitiated group.
Glen Elliott
Stirling, UK

Julian Carnell
19 Aug 3:02pm

Ben can I get hold of the film by next wed 26th for an open evening publicising the upcoming Transition Festival?

Shane Hughes
21 Aug 12:56pm

Just to let people know that the film will be shown in Bedford on 9.9.9 together with footage and talks from people on the Zero Carbon Caravan that’s luckily passing through on the same day on their way to Copenhagen.


Charlotte Du Cann
21 Aug 2:27pm

Dear Ben,

Do you have any stills of the film for publicity or a press pack? We’re hoping to show the film at Transition Norwich’s first birthday on October 1 and it would be great to have a jpeg or two for poster/press releases etc. Many thanks.

Transition Norwich (Comms)

Vidar Kristiansen
22 Aug 12:02am

The license agreement says: “… as long as the DVD used is the original”

What about showing it to an audience whose native language is not English? Would you allow for others to modify it with dubbing or subtitles, for that purpose?

26 Aug 7:29am

We too are interested in subtitling (to Galician and Spanish). Please post some info on this subject. Thanks.

26 Aug 3:19pm

Same remark for French subtitles. If they are not in preparation, I volunteer to write the French subtitles and donate the file to the holder of the rights for what it’s worth..

Steve Earnshaw
26 Aug 11:49pm

Does anyone have any promotional material for the film yet? We’re holding a double-screening on 9.9.9 as part of a coordinated NZ premiere and would like images/posters etc if anyone has done some – we don’t have much time & don’t want to reinvent the wheel.

Steve Earnshaw – Transition Timaru, NZ

Ben Brangwyn
28 Aug 11:37am

Vidar, Manoel, Kristen,

re subtitles – thanks very much for opening that discussion and offering to do some of the work. It’s quite an involved process to add subtitles to a video. I’m forwarding contact details for Vidar and Kristen to Emma Goude who is the director so she can respond to you. Manoel – please send an email to me (benbrangwyn[AT]transitionnetwork[DOT]org so I can pass on your details to Emma.

Thanks. Ben.

polly Bell
30 Aug 11:00pm

I was wondering how we come by the film…in Transition, its great, I have seen it but was wanting to share it with the others in my group, How much is it and where will I buy it from . Thanks
Polly from Horncastle

polly Bell
30 Aug 11:04pm

I have just seen the info I need, Feel rather stupid!! Well its the age of! isnt it, I attacked this page from the bottom up…

[…] fondatrice à Totnes vient de sortir un film, qui est d’ores et déjà disponible à l’achat pour des projections publiques, et qui sera téléchargeable pour le prix que vous voudrez en […]

Deborah Kaplan
4 Dec 7:32pm

Waiting with baited breadth for the version available to inviduals to be released!