Transition Culture

An Evolving Exploration into the Head, Heart and Hands of Energy Descent

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18 Sep 2009

Brixton Pound Launch a Fantastic Success

brixtonpound8There really was nowhere else to be last night.  Given the amazing amount of press coverage and the fact that this was the first urban complementary currency specific to an urban neighbourhood, Lambeth Town Hall was the place to be for the launch of the Brixton Pound.  I arrived after a day of giving a talk at Google’s London offices, visiting Transition Tooting for a chat and a look around the place (thanks folks), and made it to the Hall for 6.30pm.  The event started at about 7.40, having been warmed up by some singing local teenagers and a small steel band.  Then, with the hall full to capacity, and hundreds of people crammed in around the walls, the event was underway.

The evening was introduced by Tim Nichols of the Brixton Pound group, who welcomed everyone and then introduced a film that has just been made about the Brixton Pound, an excellent piece of Transition film-making that was very well recieved.  Here it is….

brixtonpound1Then I spoke, and introduced the concept of Transition and how currencies like this are doing vital work around encouraging the telling of new stories.  I talked about how quickly this idea is spreading and how Brixton is pioneering the idea of urban currencies, and that many others around the world are watching what they are doing.  Then Derrick Anderson, Chief Executive of Lambeth Council (see right), spoke, and talked about how proud he was that Brixton was doing this before anyone else.  He pledged the full support of the Council, and said that his aim was for the Brixton Pound to become ‘the currency of choice’ in Brixton.  When I spoke to him afterwards, I asked if people would be able to pay for their Council Tax in Brixton Pounds.  “Of course” he said (apparently Brixton has one of the highest rates of people paying Council Tax in cash, so he didn’t see there being any problem).  Now that is a precedent, and something that potentially makes a huge difference to an initiative like this….

brixtonpound2Then David Boyle of New Economics Foundation spoke and talked about why Brixton needed its own money, and how vital these models are.  His speech was very entertaining, and I have asked him to send it to me so I can post it here sometime over the next few days.  Then a second film was shown (the one I posted here on Transition Culture a few days ago) , and then it was time for the big launch.

Duncan Law and the Mayor of Brixton unveiling the notes

Duncan Law and the Mayor of Brixton unveiling the notes

On stage were large versions of all 4 notes, covered with a cloth.  The Mayor of Brixton, Cllr Christopher Wellbelove, came up on stage, and with great fanfare, the cloth was removed, to reveal the new £B1, 5, 10 and 20 notes.  They feature Olive Morris, Brixton Black Women’s Group founder, James Lovelock, creator of Gaia theory, CLR James, political theorist and cricket writer, and Vincent Van Gogh (who apparently lived in Brixton for 2 years… betcha didn’t know that!). Duncan Law gave the Mayor the first Brixton Pound, and then immediately exchanged it for a punnet of Brixton-grown tomatoes, the first transaction in Brixton Pounds…

With Derrick Anderson and Cllr Wellbelove

With Derrick Anderson and Cllr Wellbelove after the launch

Then Duncan and another member of the Brixton Pound team (whose name I didn’t get, sorry!) talked about how the currency works, where to get it, how to spend it and so on.  Their enthusiasm was infectious.  Then that was that, and the drummers drummed, people bought notes, chatted, ate and then headed off into the night to the Dogstar pub to drink their first Brixton Pounds.

Will the Brixton Pound work?  Who knows, as I said in my talk, the Cheerful Disclaimer applies.  No-one knows, but if we wait for permission we will certainly never find out.  If the energy shown tonight is anything to go by, this thing may just work.  The team behind the Brixton Pound have done something amazing here, and they put on a wonderful event to launch it.  Huge congratulations to them all and all the very best of luck to the scheme…  Here are a few photos from the evening that didn’t fit in the article….

Each participating business was featured on the wall....

Each participating business was featured on the wall....

Duncan Law (left) with Pete North, author of the forthcoming 'Local Money' guide being produced by Transition Network and Green Books

Duncan Law (left) with Pete North, author of the forthcoming 'Local Money' guide being produced by Transition Network and Green Books

The Brixton Pound symbol made up in small iced cakes

The Brixton Pound symbol made up in small iced cakes

The crowd, about halfway though...

The crowd, about halfway though...

Comments are now closed on this site, please visit Rob Hopkins' blog at Transition Network to read new posts and take part in discussions.


[…] Brixton Pound Launch a Fantastic Success […]

This was a fantastic event, and the fact that so many people came to the launch shows the level of passion and support the local community have for the Brixton Pound.

Well done to eveyone involved.

Cllr Christopher Wellbelove
Mayor of Lambeth

Jennifer & Riyana
18 Sep 5:03pm

I was at the launch with my daughter age 4 1/2 the atmosphere was electric. I have a wonderful slogan I would like to see adopted . “When you spend the B£, you/ we get so much more for your/ our money” (I know it’s brilliant, I have been inspired by the buzz in the room yesterday.

[…] Brixton Pound challenges this seemingly inexorable logic. Using it, people’s everyday shopping decisions work […]

[…] week, you can still read all about the event courtesy of Rob Hopkins who has written up all the essentials from the launch as well as transcribing the speech given by nef’s David […]

[…] [image and video via Transition Culture] […]

judy downes
16 Oct 6:54pm

Hi,i just wanted to know how i go about getting this new brixton currncey,i have tried getting the money from the local shops in brixton but no joy,thank you